Our Story

House of Correoso

Groomed for Legacy. Built for Power.

Before luxury had a name—before grooming became ritual—there was Jack Correoso, a man born into the dust and heat of the Deep South, where dignity came not from titles but from sacrifice. Like so many men of substance, he was forced to choose duty over ambition when hard times hit. Medical school ended the day his family needed him. He returned to the land, to the work, and to the weight of generations.

Then came betrayal. The family's farm was stripped away—not by nature or misfortune, but by policy and politics. Where others saw loss, Jack saw a crucible. He gathered what little remained—his family, his grit, and a tin of his handmade balm—and began a over 688 mile journey north, just as another young dreamer who once walked over 295 miles to Paris to apprentice in the craft of trunk-making.

Like Louis Vuitton, who turned hardship into heritage and craftsmanship into empire, Jack Correoso envisioned something greater than survival. He envisioned a legacy. Alongside a notebook of handwritten formulas and a tin of his spirit-infused beard salve, he carried the unwavering belief that greatness begins with resilience.

That beard balm—refined through generations—became the soul of House of Correoso.

Named after the ancient Moorish word for “resilient,” Correoso is not just beard care. It’s masculinity, forged in fire and finished in luxury. We craft each formula with rich cognac, brandy-steeped botanicals, and our closely guarded family blend—designed to command attention and exude refined dominance.

Our members don’t seek luxury for show.
They live it as a code—one carved into the lives of men like Teddy Roosevelt, who charged up San Juan Hill; Sean Connery, who defined elegance under pressure; Jim Brown, who outpaced every man in football’s battle arena ,then took his intelligence, masculinity to the Hollywood big screen ; and Muhammad Ali, whose dazzling looks, thunderous quotes, and unmatched courage stamped history with greatness.

This is beard butter for the man who moves like a monarch, leads like a warrior, and grooms like a legend.

You don’t just apply Correoso.
You inherit it.
You wear it like armor.
And the world notices.